Kirsh Illustration
Kirsh is a Korean clothing brand known for its cherry logo as its signature identity. To celebrate Kirsh's birthday on July 2nd, the challenge was to creatively reinterpret the cherry in a unique and expressive way.
Year
Tool
2023
Ai
Hashtag
#Bubbly #Pastel Tone
" What you waiting for ? It’s KIRSH turn ! "
The concept of 'Kirsh's turn' is depicted through a traffic light, where the other fruit lights—an apple and a strawberry—are turned off, leaving only the cherry-shaped light illuminated. This symbolizes that it's Kirsh's moment to shine. When the cherry light turns on, people wearing Kirsh cross the street, as if it's their time to step into the spotlight. The pastel colors, reflecting Kirsh's playful and cheerful spirit, align with their youthful brand image. Meanwhile, the iconic cherry logo remains prominent and unchanged, ensuring instant recognition.
Welcome Cards
When customers order Kirsh's products, they receive a welcome card as a token of appreciation for their purchase. This card not only expresses gratitude for their order but also enhances their overall experience with the brand.
